Newscred #thinkcontent – Chicago

newscred_thinkcontent

Great to appear that the first Newscred #thinkcontent event in Chicago, great overviews from Twitter, Kelloggs, CongraFoods, I am sure everyone learned that they are not as far behind as they think they are, it’s just difficult to keep up!

The rise of Social TV in driving greater consumer interactions with brands

David Parker talks about the emerging relevance of SocialTV for consumer connections. SocialTV is emerging as a platform to deliver addressable TV, imposing social interactions across live video enables brands to understand value points of the content they are providing, delivering key inflection points for brands to develop greater connections with their consumers.

Newscred #thinkcontent @chicago interview 

Newscred interview David Parker for some insights into how brands are tackling and building new content experiences to drive more relevant conversations and brand interactions.