David Parker talks about the emerging relevance of SocialTV for consumer connections. SocialTV is emerging as a platform to deliver addressable TV, imposing social interactions across live video enables brands to understand value points of the content they are providing, delivering key inflection points for brands to develop greater connections with their consumers.
David Parker, Chief Marketing Technologist at IO Integration delivers insights into delivering a “Content Strategy” into Execution to increase brand value, reach and ultimately a consumer driven context related experience with your brand. It’s not just a Digital experience that connect brands to consumer, yes, it’s agile, fast, far-reaching and dynamic, but it’s the total mix of your marketing communications strategy and how you execute that makes the best brands build the best experiences. See how GoPro, Under Armour and Red Bull are ahead of the game . . .