David Parker

“I am a business, marketing & technology professional, with experience in brand and marketing strategy across most online and offline marketing technology channels. I have an entrepreneurial approach to business driven by innovation, curiosity, challenging the norm and accepting that change hits us everyday. I believe that process and people drive business, and that making the complex simple delivers the greatest business success. The ability to “execute” is the most overlooked attribute of a business leader and mentoring people to success builds the future. Collaboration, teams, communication and the freedom to fail are essential human attributes that make us who we are. Business is fun, so fun should be business. Brands are personalities that we embrace and customers need to be involved in brand experiences that engage, empower and change attitudes. Learning is forever, and compassion brings great leaders. Human interaction, the ability to stimulate, motivate and co-operate keeps us alive, a business is alive and therefore needs room to breath. Make business fun, find the best people, engage in a purpose, execute with agility and speed and you will be successful.”

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