Expert panelists David Parker (Chief Marketing Technologist), Rich Carroll (Technical Sales), and Jill Talvensaari (VP Marketing) have over 60 years combined experience at some of the top customer-centric and marketing services firms including McCann Worldgroup, Adobe, Microsoft, Leo Burnett, Kodak. Will discuss why multi-channel content marketing is driving a new evolution in the DAM and CMS technology space. Organizations should leverage maximum value for brand experiences from a developing a total marketing technology strategy for the adaptive world, avoiding fragmented marketing strategies and executions.
Marketing will never be the same again. Technology, integrated channels, real-time analytics, and brand experiences now shape the conversations that companies have with their customers. The changes in the way we market have been so prolific in the last 3 years that marketing has changed more since 2010 than it did in the previous 6 decades. We’ll look at where marketing is headed and how technologies like DAM and CMS truly enable better brand communications, online and offline.
Key topics include omni-channel content marketing, adaptive strategies, and the role of inbound user generated content to drive contextual relationships and reinforce brand value. See how top brands in Retail, Sports Marketing, Media and Entertainment, and Finance are adapting and using multichannel marketing technologies to reach new prospects and win markets.
Moderated by IOI Sales Director Mike Watson.