Very cool to see creative agencies extending past their normal revenue zones. Supporting and funding start-ups, but more importantly mentoring them to success and building brand recognition, market value and presence in the early phases. So, so important to get the early brand and marketing experiences right.
Agencies have a key role to play in bringing new ventures to market and innovation in this sector is growing, good to see the bigger companies compete with Silicon Valley with skills, insights and some innovation.
I think you will see more coming in the near future I am sure.