mauwi

Orchestrating content is vital for creating consumer engagement.

Orchestrating content is vital for creating great internal and external engagement.

Some nice pointers here on how to generate content, many companies forget that “internal content” marketing is just as important as “outbound”, engaging staff within your business is critical for motivation, purpose and understanding of what your goals are. Senior management should constantly orchestrate content to increase communication it’ a powerful immediate medium that you have total control over, most companies should employ a “SVP of content creation/listening” who works across all vertical groups to find the best voice, based on conversations, the mood of the business and the outside temperature of the market place. Remember enabling and empowering your people, is why you have them in the first place.

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