Ever wondered why the first thing people do when they are “let-go” is back up their email account?
Simple because it’s the one place that all the associations, conversations and threads are stored that records your history, experience, knowledge, connections and skills at the company.
So, why then do we ignore all of this potential valuable email business information when we are employed?
Email is the lowest common platform of business communication and conversation we have. The only problem is that these conversations are linear in nature and not multi-threaded, however, they basically tell a story of events as they happened. Now think about our client relationships, which are so critical to every element of business success from new business through to customer care, we touch our clients daily to service accounts and grow our businesses, through email.
So if we could translate this linear email information into a business relationship map, we have a powerful insight into our key talent relationships, by key search criteria. What we now have is competitive business information that can be leveraged to improve our conversations and insights across all of our business activities like new business, marketing/sales, recruitment and customer services.
There are several business technologies (http://www.datahug.com and http://www.branchitcorp.com) that now enable you to do this and in doing so, every email connection within and outside the organization can now be measured in relation to the strength of the conversations. These technologies essentially “socialize” your email system and can be used to filter relationships into your CRM systems, social media or customer service systems to build better relationship intelligence, that otherwise has to be formed individually in each software environment.
To take an example pitching for business is all about relationships, it’s not always about “who you know”, it’s about “who knows you!” so one starting point I have always used in New Business is “who in our organization is best to lead our conversations and relationships with this prospect?” and the answer is basically in your email system, I could search against a” brand”, “campaign” or “pitch” and track all the conversations between the parties, showing strengths and weakness in our relationships and where we need to leverage our strength and build new connections.
So if you are a CEO of a business and you need insights into the strength of relationships of people “currently at” or “no longer” at your business, start looking at this simple but effective business data mapping software to unleashing the power of your organization.
Contact the vendors, get them in to show the benefits to your business and how “non-disruptive” this technology is and even benchmark against a similar business, you will be amazed by what you see.
Organizations can now quickly find “competitive and insightful advantage” from e-mail relationships, that you never knew you had. I no longer guess who my best relationship managers are, I now know with insightful accuracy.